What's in the bag?

Sal Cincotta

Exposed to the dark room at a very young age, Sal photographed his first wedding at the age of 17 and his love affair with photography was born.

Today, Sal Cincotta is an international award-winning photographer, educator, author, Canon Explorer of Light and the Publisher of Shutter Magazine. In addition, Sal created ShutterFest.com, an immersive hands-on photography event geared towards helping photographers master their craft.

Sal travels the globe documenting his clients’ most cherished life moments, and offers a unique photographic style that’s been featured in magazines published internationally. His current focus is on commercial, wedding and senior clients.

Sal was named the #1 Wedding Photographer in the World in 2018 by One Eyeland. He is a Double Master of WPPI and a PPA Photographic Craftsman (Cr.Photog.) and Master of Photography (M.Photog). In addition, Profoto named him a Legend of Light for his outstanding skill and contribution to the American photographic community.

Sal brings over a decade of corporate experience, working for the likes of Procter & Gamble and Microsoft, to the photography business, where he continues to prove himself to be a thought leader and innovator in our industry.

What's in Sal's Bag?

RF 28-70mm f/2L USM

RF 85mm F1.2 L USM​

RF 50mm F1.2 L USM

RF 24-105mm F4 L IS USM

RF 35mm F1.8 Macro IS STM

RF15-35mm F2.8 L IS USM

RF100mm F2.8 L MACRO IS USM

imagePROGRAF PRO-300

imagePROGRAF PRO-1000

imagePROGRAF PRO-4100

Check out some of sal's work created with canon gear!

EOS R

“Meet Canon’s new addition to the EOS System, the EOS R camera. The foundation of this system is an entirely new lens mount, designed for optical excellence today and incredible optical potential for the future.

Get ready to capture a variety of subjects in many different environments. Versatility is key with the EOS R; a 30.3 Megapixel Full-frame CMOS sensor and the DIGIC 8 Image Processor deliver stellar low-light performance, even in dark situations. Focus can be attained with incredible speed and accuracy thanks to Canon’s proprietary Dual Pixel CMOS AF system and a maximum of 5,655 manually selectable AF points*. This system also captures smooth 4K video that’s easy to share and can be enhanced in post-production thanks to the included Canon Log. The built-in, high-precision EVF and a Vari-angle Touchscreen LCD make it easy to adapt to different shooting situations. In daylight or in the dark, in the studio or on the street, the EOS R’s lightweight, intuitive and durable design means strong performance and gorgeous results.

Whether capturing landscapes or wildlife, wedding portraits or dance performances, the EOS R is an advanced and impressive imaging tool that’s primed to deliver the stunning photos and videos that photographers, moviemakers and any visual storytellers need to make their stories fly. Witness a new beginning with the EOS R and be the revolution.”

EOS R5

The EOS R5 builds off of the powerful legacy of Canon’s full frame cameras offering next generation refinements in image quality, performance and reliability. It’s an ideal choice for a large range of photographic and cinematographic environments from weddings, portraits, sports, journalism, landscape, cinematography and more.

RF70-200mm F2.8 L IS USM

Complete the RF F2.8 lens trinity with the addition of the RF 70-200mm F2.8 L IS USM lens. Designed to complement the EOS R system, this impressive L-series lens offers a telephoto zoom focal length that helps you get closer to faraway subjects. As Canon’s lightest and shortest 70-200mm f/2.8 lens^ ever, the RF 70-200mm F2.8 L IS USM is engineered to make traveling more comfortable, offering a compact and portable design that’s easy to pack and carry wherever you go. Coupled with a large f/2.8 maximum aperture for sharp, bright images and videos, even in low-light settings, Canon’s Nano USM technology for fast and virtually silent AF and up to 5 stops* of shake correction, the RF 70-200mm F2.8 L IS USM will quickly become a favorite among portrait, wedding and sports photographers.

RF 28-70mm f/2L USM

The RF 28-70mm F2 L USM is an incredibly bright L series zoom lens designed to bring unparalleled performance to Canon’s EOS R full-frame mirrorless camera system. Stellar image quality is delivered from corner to corner thanks to the combination of a large 54mm diameter mount and short back focus distance. A rugged design and consistent f/2 brightness throughout its zoom range make the RF 28-70mm F2 L USM ideal for portraits, wedding photography, landscapes, nightscapes and more. It’s made for photographers and moviemakers who want a bright view, sharp detail, gorgeous blur and the professional performance of Canon’s L series.

RF 85mm F1.2 L USM

With its fixed 85mm focal length and wide f/1.2 maximum aperture, the RF 85mm F1.2 L USM lens is ideal for photographing portraits, weddings, fashion and more, and great for low-light situations and producing beautiful, soft backgrounds. It gives you fast autofocus speed, and works great with the Eye Detection AF feature found in the EOS R and EOS RP cameras to provide impressive focus on a subject’s eye. All this and more, including Blue Spectrum Refractive Optics (BR) to help reduce chromatic aberration and Air Sphere Coating to help minimize flaring and ghosting, combine to give you a lens you’ll want among your favorites.

RF 50mm F1.2 L USM

The RF 50mm F1.2 L USM lens delivers a remarkable level of image quality and superlative performance in an elegant design. Engineered expressly for Canon’s EOS R system, it has a large 54mm diameter, an extremely bright f/1.2 aperture and can focus as close as 1.31 ft./0.40m for excellent operation from almost any distance. Its refined optical formula, engineered specifically for the RF mount, delivers consistent, impressive performance with shallow depth of field and eye-catching background blur. Whether capturing portraits, still life, weddings or anything in between, photographers and videographers can expect gorgeous, detailed and sharp results from the center of the image to the periphery.

RF 24-105mm F4 L IS USM

Ready for virtually any scenario, the RF 24-105mm F4 L IS USM lens pairs with the EOS R system for all-around impressive performance that’s ideal for landscapes, portraits, travel and more. With its large, 54mm diameter, L series optics, a bright f/4 maximum aperture and compact size, the RF 24–105mm F4 L IS USM delivers gorgeous, richly detailed photos and video throughout its zoom range, time after time. It’s the first L-series lens to feature Canon’s NANO USM for smooth, fast and nearly silent AF, and it offers amazing 5-stop* Image Stabilization for powerful performance while handheld and in low light. From wide angle to telephoto, on a hike, in the studio and anywhere in between, the RF 24–105mm F4 L IS USM delivers the compact design, excellent optics, and advanced features demanding imagemakers call for.

RF 35mm F1.8 Macro IS STM

A wide-angle macro lens, the RF 35mm F1.8 Macro IS STM opens a broad level of imaginative new possibilities for photographers and moviemakers looking for a compact and versatile lens. Designed for use with the EOS R camera, it packs a large 54mm diameter for high image quality in a compact and lightweight form that’s easy to bring around. A 0.5x magnification ratio and a close focusing distance of 0.56 ft./0.17m enable flexible macro photography that’s powered by up to 5 stops* of image stabilization for confident use handheld. The RF 35mm F1.8 Macro IS STM is an ideal and lightweight companion capable of high-quality, creative photos and video anywhere, anytime.

RF15-35mm F2.8 L IS USM

Expand your field of view with the RF 15-35mm F2.8 L IS USM lens. This wide-angle, L-series lens is a dynamic addition to the EOS R series line-up, offering a bright f/2.8 maximum aperture and 15-35mm focal length that helps capture landscapes, architecture and other wide-angled subjects in full view. Equipped with Canon’s Nano USM technology for quiet and smooth focusing, and up to 5 stops* of shake correction, the RF 15-35mm F2.8 L IS USM allows for clear shots in a variety of lighting conditions — even at night or in dark settings. Experiment with different angles and perspectives, with a minimum focusing distance of 0.92 ft./0.28 m. For reliable performance during tricky weather conditions, this lens is expertly sealed around its panels, switch and lens mount to prevent water and dust from entering into the lens. When it comes to raising your photography game, turn to the RF 15-35mm F2.8 L IS USM to deliver impressive results.

RF100mm F2.8 L MACRO IS USM​

Engineered specifically for full-frame EOS R series cameras, the RF100mm F2.8 L MACRO IS USM is the world’s first* medium telephoto macro lens delivering close-up imagery at up to 1.4x magnification with autofocus. Featuring a fixed 100mm focal length, a bright f/2.8 maximum aperture for blurred backgrounds and low light shooting, fast, highly-precise AF, and an SA (spherical aberration) Control Ring, the RF100mm F2.8 L MACRO IS USM lens elevates the look of portraits and macro shots with the option of creating dreamlike or romantic images with a soft focus look. With strong built-in optical image stabilization and Canon’s Hybrid IS system, close-up shooting and video are sharp and stable. Using the RF100mm F2.8 L MACRO IS USM, imagemakers can expect to see stunning results that can enhance their creative/artistic vision.

imagePROGRAF PRO-300

Take complete creative control of your images and bring them to life with the imagePROGRAF PRO-300 professional inkjet photo and fine art printer. Produce gallery quality color and black-and-white prints with detailed gradations, a wide color gamut, and deeper blacks on fine art paper thanks to the new Matte Black ink. With a 9-color plus Chroma Optimizer ink system, this 13” wide photo printer is designed to meet the demands of every photographer, from advanced amateurs to professionals. The imagePROGRAF PRO-300 offers professional image quality, productivity, and outstanding workflow with a smaller footprint, allowing you to consistently deliver the results your images deserve.

imagePROGRAF PRO-1000

Professional photographers openly share what they need, want, and even don’t want in a printer. Like stunning black and white prints with deep blacks and detailed gradations. A wide color gamut that accurately reproduces even the most difficult colors. And at Canon, we listen. Introducing the Canon imagePROGRAF PRO-1000. A 17″ wide format professional printer with an 11-Color plus Chroma Optimizer ink system that does it all. Arguably one of the best printers we’ve ever engineered. Distinguished by a bold red line.

imagePROGRAF PRO-4100

“The 44-inch imagePROGRAF PRO-4100 printer is designed to exceed expectations for image quality and color consistency in a large format printer. The use of a 1.28-inch wide 12-channel integrated compact print head, LUCIA PRO ink set plus Chroma Optimizer, a high-precision mechanical platform and the L-COA PRO high-speed image processing engine achieves a balance between exceptional print quality and speed.

The imagePROGRAF PRO-4100 has been designed to include intelligent technology for advanced media handling, increased security features, borderless printing and improved operational design.

Bring your prints to life with the imagePROGRAF PRO Series.”