Full Replay Schedule

9:30 AM – 10:00 AM Central Time

Kickoff/Welcome

with  Sal Cincotta

10:00 AM – 11:30 AM Central Time

Pricing & Packaging Your Photography for Financial Success

with  Sal Cincotta

Pricing and packaging for your business is foundational if you are going to be successful. We all know it, yet many photographers refuse to set their pricing models up for profit. There is more to setting up a successful pricing model than simply using a 3x up-charge model. In fact, that model is so flawed it should be banned from our industry.

In this course, Canon Explorer of Light and Profoto Legend of Light, Sal Cincotta, one of the most successful business minds in our industry, will show you step-by-step how to price and sell your work for maximum profits going into 2021.

Sponsored by:

11:30 AM – 12:00 PM Central Time

Building Your Brand with Photo Flash Drive

with  Sal Cincotta

Are you just a photographer? I sure hope not. If you want to be successful with any business, you need to build an actual brand. Think about it, you put all this work into creating the perfect image. You focus on the color, the lighting, the contrast, but when it comes to your actual brand, its usually an after thought.

In this quick power session, Sal Cincotta, will show you how he has built one of the strongest photography brands in the world. Simple things can make a huge difference to the experience your clients have with you. Digital delivery, packaging, small gifts all built strength and awareness for your brand.

Don’t miss out.

Sponsored by:

12:00 PM – 1:30 PM Central Time

Creating Impactful Maternity Portraits In Studio

with  Casey Dittmer

Maternity portraits are exploding in the marketplace right now and only a handful of photographers in the world are truly focusing on creating epic portraits for their clients. Gone are the boring hands and hearts on the belly, and even worse… baby blocks and shoes. Today’s clients want powerful and iconic imagery to commemorate this amazing time in their lives.

That is how you create stand-out images and make money.

In this course, maternity powerhouse Casey Dittmer will break down step-by-step how to create impactful portraits for your maternity clients. Everything from directing, posing, lighting and wardrobe will be covered.

Best of all, Casey will be shooting tethered, so you will get to see all the images straight out of camera and how she adjusts and adapts in real-time.

Sponsored by:

1:30 PM – 2:30 PM Central Time

Simplify Booking With Online Scheduling

with  Amanda Rae & Donovan Janus

Is scheduling consultations, portrait sessions, mini sessions, and viewing sessions stressful, time-consuming or a combination of both? Let’s change that. Join our Lunch & Learn to see how 17hats Online Scheduling can simplify the scheduling process to just a few clicks. Scheduling Zoom calls and even taking payments up front will now become a breeze for you and your clients.

Sponsored by:

1:30 PM – 2:30 PM Central Time

Multiple Looks From One Backdrop // A Live Photo Shoot

with  Casey Dittmer
Sponsored by:

1:30 PM – 2:30 PM Central Time

Shoot to Sell | How to Shoot, Edit & Present Your Images for Huge Sales

with  Dustin Lucas

Topics covered:

  • The importance of presenting your best images on your website
  • Developing a consistent style
  • The value of pre-designing albums for sales
  • Increasing album sales through retouching all images and the workflow
  • Best practices for color correction custom profile setup
  • Ordering packaged services for IPS
  • Ordering, uploading, downloading
  • How to manage your outsourcing workflow
Sponsored by:

1:30 PM – 2:30 PM Central Time

Photoflashdrive – Waaay More Than Just Flash Drives!

Thanks to the support of our loyal customers (Thank You!) Photoflashdrive is alive and well and ready to support you now and in 2021. The PFD team has been focused on creating new products to help with more than just custom flash and packaging. You’ll learn about the new items we have introduced this year to help you with Business Promotion, Personal Branding and Exceptional Gift Giving. You’ll have access to some new products – NOW – which won’t be introduced to the market until sometime in December. And you’ll be given Lunch & Learn attendee special discounts and have a chance to win a $500 store credit with the winner announced LIVE!

Sponsored by:

1:30 PM – 2:30 PM Central Time

Lunch N Learn with Canon: Genaro Arroyo & Calvin Anderson

Deep Dive: Canon’s Revolutionary EOS R System featuring the NEW EOS R5 and EOS R6 cameras. This session with uncover little known features of the EOS R system. We will also answer your questions and give interactive product demonstrations LIVE!

Sponsored by:

2:30 PM – 3:00 PM Central Time

Live Photo Shoot with the Canon EOS R5

with  Sal Cincotta

You have seen all the buzz, but now let’s put this camera to the test. Join Sal Cincotta, Canon Explorer of Light, on a LIVE shoot where he will not only talk about his theory when selecting lenses, but showcase the different results each lens will yield. No Photoshop, no Lightroom editing, straight out of camera results.

Sal uses the Canon EOS-R5 and various RF glass. He will also showcase the Canon adapter for EF lenses on the R5.

Sponsored by:

3:00 PM – 4:30 PM Central Time

Maximizing Revenue with Proven In-Person Sales Techniques

with  Alissa Cincotta

In-Person Sales. We know we need to do it, but many of us struggle with how to get started. Many of us feel the sales process is “icky”. Many of us would rather avoid human contact all together and just “post them online”. I know, because I felt the same way when I first started running our in-person sales process.

Our studio went from near bankruptcy to six-figures just by embracing in-person sales. Trust me when I tell you that you are leaving money on the table. Shooting and burning or just creating online galleries is an incomplete service to your clients. They need help and guidance.

In this course, Alissa Cincotta, studio manager for Salvatore Cincotta Photography, will take you through the entire in-person sales process from beginning to end. How to position this to your clients. What products to offer. How to run your in-studio sales presentations. And most importantly, how to deal with clients who only want digital files.

Sponsored by:

4:30 PM – 5:00 PM Central Time

Remote IPS with Dual-Vu and Live-Vu

with  Sal Cincotta

If you want to make more money in photography you MUST offer some level of In-Person Sales for your clients. Digital-only packages are not going to pay the bills, but you already know this. Today’s most successful photographers use In-Person Sales techniques to drive sales.

Today’s environment has forced photographers to adjust the way they sell, many resorting to online sales tactics which tend to fall short of the client experience.

In this session, Sal will show you how a product like N-Vu and its revolutionary new Live-Vu feature can allow you to deliver a remote sales experience all while seeing your customers face-to-face.

Sponsored by:

5:00 PM – 6:30 PM Central Time

Headshots That Don’t Suck

with  Peter Hurley

Watch Peter Hurley demonstrate how he uses his signature lighting setup that he specifically created for close up portraiture. He’ll be going over the lighting that has not only made him the leader in the headshot industry, but has allowed photographers worldwide to use this setup to propel their headshot businesses. Geared toward beauty light for women and a more dramatic look for men, Peter will dial in both of these setups for you. He’ll work through a series of challenges that arise such as conquering glare in the glasses with both men and women. Peter will also go over posing, composition, tips to get the perfect expression, and more. So get ready to walk out with a new skill set when photographing your subjects up close!

Sponsored by:

6:30 PM – 7:00 PM Central Time

Wrap-Up

with  Sal Cincotta

9:30 AM – 10:00 AM Central Time

Kickoff/Welcome

with  Sal Cincotta

10:00 AM – 11:30 AM Central Time

Lighting for Beauty Portraits

with  Miguel Quiles

In this class, watch Miguel photograph a LIVE beauty session and walk you through lighting, composition, settings, styling, and more.

Miguel will walk you through the following setups and styles:

  • Soft beauty light with a single light source
  • How to pose hands in portraits
  • Camera settings for beauty portraits: wide open or stopped down?
  • Understanding composition for close-up portraits
  • Incorporating accessories in to your fashion portraits for commercial work
Sponsored by:

11:30 AM – 12:00 PM Central Time

Using Luxury Albums to Upsell Your Clients

with  Sal Cincotta

A print is a print, but all albums are not created the same. After 15 years in business as a wedding and portrait photographer, there is one thing that has repeatedly helped me win new business. Luxury Albums.

Now, I’m not suggesting that all you need is a luxury album and clients will flock to you. That’s not how it works, we all know this. In order to succeed, you not only need to offer luxury albums, but you need to know how to position and sell it to your clients.

In this course, I will show you how to position albums, what samples you should have in your studio, how to prepare for bridal shows, getting your senior and family clients to upgrade, and winning album designs that our clients love.

Sponsored by:

12:00 PM – 1:30 PM Central Time

Creating Your Own Niche with Specialty Sessions

with  Zsa’nee Gaines

Do you feel like today, more than ever, everyone is a photographer? Well, you would be correct. However, not everyone is a stand-out photographer.

If you want to succeed in today’s extremely competitive marketplace you need to stand out. While “standing out” may sound like some cliché thing we as photographers say today, how to stand out is not always easy.

In this course, portrait specialist Zsa’nee Gaines will take you through the process of creating your own niche within the portrait and high school senior market. Her Signature White Sessions are a huge hit with her clients and allow her to really stand out in her market. She will share with you techniques and tips to create these unique looks and how to sell them to your clients.

1:30 PM – 2:30 PM Central Time

Capturing Mood – with Light & Color

with  Hernan Rodriguez

When we think of how we define mood, we often think in terms of feeling and emotion. As it relates to photography, mood is a collaboration between the photographer and the subject. It all begins by answering this question, “What is the objective of the image?” Once we can define this, we then communicate the objective through light and color. Light is the language of photography that creates mood, and color evokes that mood through light.

Join Hernan Rodriguez in his informative workshop on creating mood through photography. Hernan shares his thought process and lighting approach to creating mood for a variety of commercial and theatrical scenarios via thoughtful application of specific lighting styles, modifiers, color filters, and custom white balance with the use of his SpyderX Photo Kit – ensuring precise color, depth and detail in every image he shoots.

Sponsored by:

1:30 PM – 2:30 PM Central Time

Hot Products Your Clients Will Love

with  Sal Cincotta
In this class, powered by H&H Color Lab, David Drum and Sal Cincotta will review some exciting new products that your clients will love and that will help you boost sales in 2021. These are must have items for your studio and Sal will talk about how to sell and price these in your studio for maximum success. 
Sponsored by:

1:30 PM – 2:30 PM Central Time

Close More Deals With 17hats

with  Amanda Rae & Donovan Janus

Your lead is ready to book, now what? With our three-in-one document feature, all it takes is five minutes to close the deal. After receiving one tidy, actionable email from you, your lead can select the package and products from the quote, sign the contract, and pay the invoice online. With each document being tied together, you eliminate the need for multiple emails and create a quick and easy experience. And, with 17hats email and document templates, you will be able send these documents in less than a minute. It’s a win for you and for them.

Join our Lunch & Learn to improve your client experience to close more deals!

Sponsored by:

1:30 PM – 2:30 PM Central Time

Lunch N Learn with Canon: Rebecca Nichols, Tony Tran & Mason Higa

Lensday Wednesday. Which lenses are right for you?
Join Canon for this insightful and educational segment where we talk about the right lenses for your genre. Wedding photographers, commercial photographers, portrait photographers, all have different needs. Different lenses yield different results. This will be an open discussion where our team will answer your questions and tell you about Canon’s new lens offerings.

Sponsored by:

2:30 PM – 3:00 PM Central Time

Live Shoot with the Sal Cincotta line from Intuition

with  Sal Cincotta

Let’s make beautiful images. The outfit, the lighting, the lenses, the model – all impact your shoot. So many photographers focus on these aspects religiously. Yet, for some reason, they ignore one of the most impactful elements, the backdrop. This is crucial for success.

In this live shoot, Sal will talk about why he uses the types of backdrops he uses and show you how to light them for various looks in studio. When lit and positioned correctly, you can get multiple looks from a single backdrop that really make a huge difference in the final results.

Sponsored by:

3:00 PM – 4:30 PM Central Time

The Client Experience

with  Alissa Cincotta

Providing a solid and consistent customer experience is the number one reason your studio will stay in business and stand out from the sea of photographers today. The customer journey from initial booking to final product delivery has so many crucial touch points to ensure your clients are having the best possible experience throughout.

In this course, Alissa Cincotta will walk you through the key points in the luxury experience provided to the clients of Salvatore Cincotta Photography— from email communication, to in-person sales. From the way you present yourself to the high-end products you offer for your clients’ homes. Alissa will also explain how Team Cincotta uses online tools such as 17hats to streamline their processes and help their overall experience shine.
Sponsored by:

4:30 PM – 5:00 PM Central Time

Stop Editing, Start Shooting.

with  Sal Cincotta

The endless time spent editing is killing your ability to make money. You are a photographer, not an editor. You make your money behind the camera. Not to mention, clients expect images immediately. In this session, Sal Cincotta will show you a digital workflow from shoot to final delivery to your clients.

Topics covered include

  • Storing your files correctly.
  • Backing up your files and archiving.
  • Naming conventions for consistency.
  • How to catalog your images.
  • Things to consider when outsourcing your post-production.
  • Signature Edits and how to sell them to your clients.
  • Using creative edits to build your portfolio and attract the right clients.
  • Increasing customer satisfaction by delivering your images in less than 5 days to your clients.
Sponsored by:

5:00 PM – 6:30 PM Central Time

Shoot-Off with Miguel Quiles, Sal Cincotta, and Vanessa Joy

with  Sal Cincotta

Will Sal get his ass handed to him at photography? Only time will tell.

Sponsored by:

6:30 PM – 7:00 PM Central Time

Wrap-Up

with  Sal Cincotta

9:30 AM – 10:00 AM Central Time

Kickoff/Welcome

with  Sal Cincotta

10:00 AM – 11:30 AM Central Time

Advanced Skin Retouching

with  Kristi Sherk

Skin: It’s one of the hardest things to retouch, but incredibly important to know how to do correctly, especially if you photograph people! The dreaded, plastic-like, over smoothed look doesn’t work for any photographer and your clients definitely won’t be happy! Join professional retoucher Kristina Sherk as she devotes this class entirely to skin retouching done right. Not only will you learn the tried and tested, professional techniques, but Kristina will also dive into “why” we retouch skin, which is just as important as the ‘how.” This class will teach you all the techniques you need to know, in order to take your portraits to the next level!

11:30 AM – 12:00 PM Central Time

3 Easy Steps to Getting Paid with 17hats

with  Sal Cincotta

Tired of chasing your clients down for money? Well, there is a better way. We use a simple process of Quote. Contract. Invoice. This is built right into 17hats and a process we have been using for over 10 years now with incredible success. No more chasing clients down for credit card numbers or booking their sessions without payment.
Sal will show you the steps and workflows we use with our clients to make the process of getting them booked and paid simple and painless for both you and your clients.

Sponsored by:

12:00 PM – 1:30 PM Central Time

OCF For Dummies

with  Miguel Quiles
Sponsored by:

1:30 PM – 2:30 PM Central Time

Getting Your Portfolio Ready for 2021 This Slow Season

with  Dustin Lucas

It’s almost 2021…time for you to update your website & storefront with fresh images! Topics covered in this Lunch & Learn:

  • How to use impactful imagery to create the desire for high end edits
  • How the level of editing on your imagery speaks to your brand, along with your logo and design
  • How to book more clients by ordering creative edits
  • How Evolve can help you update your portfolio
Sponsored by:

1:30 PM – 2:30 PM Central Time

Shoot and Burn Got you Down? Start Selling Products And Making REAL MONEY

with  Alissa Cincotta

Tired of clients wanting nothing more than digital files? Well, the real question is, are you giving them a reason to want more?

In this course, Alissa Cincotta of Salvatore Cincotta Photography, will discuss:

  • The psychology of In-Person Sales
  • Becoming the trusted advisor
  • How to offer your clients more than just digital files.
  • How to position products to your clients.
  • What to offer.
  • How to shoot for the sale.
  • Shooting for the album.
  • And more.
Sponsored by:

1:30 PM – 2:30 PM Central Time

Lunch N Learn with Canon: Dave Thompson & Ross Joseph

PRO-1000 & PRO-300 Highlights: Transforming digital images to long lasting memories
Join Canon as we transfer images from the camera to the wall, as an image is not a memory until it is printed and displayed. In this educational workshop, we will dive into which printer is the ideal match for the photographer. No matter if a photographer wants to print color or B/W, Canon’s technical advisors can help to solidify a photographer’s workflow from input to output.

Sponsored by:

1:30 PM – 2:30 PM Central Time

Close More Deals With 17hats

with  Amanda Rae & Donovan Janus

Your lead is ready to book, now what? With our three-in-one document feature, all it takes is five minutes to close the deal. After receiving one tidy, actionable email from you, your lead can select the package and products from the quote, sign the contract, and pay the invoice online. With each document being tied together, you eliminate the need for multiple emails and create a quick and easy experience. And, with 17hats email and document templates, you will be able send these documents in less than a minute. It’s a win for you and for them.

Join our Lunch & Learn to improve your client experience to close more deals!

Sponsored by:

2:30 PM – 3:00 PM Central Time

The Last Shoulder Bag You Will Ever Need

with  Sal Cincotta

As photographers, we all wish we had an extra set of hands during a shoot. The Bug Out Bag was created with the active photographer in mind. This is a bag that was personally designed by Sal and used on his weddings and portrait sessions in the field.

Sal will show you how to use the most impressive feature, the lens swapper. Swap lenses quicker and safer than with any other system on the market. Change your lenses without ever putting your lens down.

This is THE most impressive shoulder bag on the market today. To learn more – salvatorethestore.com

Sponsored by:

3:00 PM – 4:30 PM Central Time

Using Facebook Advertising to Grow Your Business Now

with  Sal Cincotta

Facebook advertising can no longer be ignored. Your customers are, in fact, there. The challenge? You don’t know how to reach or engage with them in a meaningful way. If you have ever tried running a “boosted” post that ended in disappointing results, it’s because you are doing it all wrong.

In this course, Canon Explorer of Light and Profoto Legend of Light, Sal Cincotta, will lay out an actionable blueprint for you to maximize your Facebook results. No fluff in this course. Step-by-step breakdown and a behind-the-scenes look at Sal’s campaigns, his designs, his call-to-action, and his ad spend with real results.

You will complete this course with the knowledge you need to immediately start generating new leads for your business.

4:30 PM – 5:00 PM Central Time

Printing Fine Art Images for Your Clients with the Canon imagePROGRAF PRO-300

with  Sal Cincotta

Interested in printing your own work? Think its too hard? Too expensive? Well, I’m here to tell you its just not true. As an artist, I want to bring my work to life. I want to deliver my images in a unique way to my clients and self-printing gives me the power to do that.

I’m going to show you how the print process works. What tool you need to print and present your images to your clients in a unique way and answer your questions around getting started in printing.

Self-printing is perfect for bridal shows, dynamic delivery to your clients, gifts for vendors, and other creative marketing ideas.

Most importantly, I will show you how to use self-printing to SAVE MONEY in your business.

Sponsored by:

5:00 PM – 6:30 PM Central Time

Speed Posing Your Engagement Couples for Storytelling and Building an Album

with  Vanessa Joy

We all struggle with posing and we all struggle with album sales. But if you want to make more money from your engagement sales, we need to get better at both. There is without a doubt a way to communicate with your clients that gets them to relax and really look in love.

In this course, Canon Explorer of Light and Profoto Legend of Light, Vanessa Joy, will show you her speed posing techniques with a live couple, showing you how she gets couples to relax and engage with one another. Vanessa will be shooting tethered, so you will get to see all the images straight out of camera and how she adjusts and adapts in real-time.

And as a bonus, Vanessa will then show you how to pre-design an album and tell a story with the images she just shot. This is how you get your clients to not only want an album, but love their album. It becomes a must-have item for them.

Sponsored by:

6:30 PM – 7:00 PM Central Time

Wrap-Up & Studio Makeover Giveaway

with  Sal Cincotta

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What's Included:
  • Get all the speaker slides and downloadable course materials.
  • IPS Spotify Playlist
  • Photo Session Tracking Spreadsheet Template
  • Cost of Goods Spreadsheet Template
  • Email Templates for Initial Inquiries
  • What’s In Our Bag: Bridal Survival Kit Contents
  • Lifetime replay access – come back and watch anytime from any device.
  • 50% Off Unlimited Access to Glitch 21. (yeah, this is happening again)
  • BONUS VIDEO: Creating Dramatic Portraits With Off-Camera Flash step-by-step video by Sal Cincotta ($49 additional value)

  • Full class access to the entire 3-day event with over 24 hours of live programming.
  • Vendor product demos and Q&A.
  • Immediate access to private Facebook group.
  • Get updates on any course changes.
  • Receive first notification for course schedule.
3 days of high quality live content.
Topics to help you and your photography business thrive in 2021.
Get ready for Glitch.